The business supports many different channels with the membership
consisting of hotels, bottle shops, clubs, bars and restaurants. ILG has
recognised the need for a flexible approach to our banner groups.
Also supporting and providing benefits to on and off premise outlets.
Ask your ILG representative for a more detailed brochure outlining the benefits
and responsibilities of joining one of our banner groups.
Introduced to the public in January 2009 the Bottler brand has been taken
up by many ILG members who now enjoy the benefits of distinctive store
identification, prominent advertising, competitive pricing, product range
and effective point of sale displays.
Introduced in January 2012 the Super Cellars brand is being taken up
by ILG members as alternative branding to Bottler. For venues that want
the benefits of strong store identification, major advertising, competitive
pricing, range and effective point of sale.
THE LIQUOR CO-OP
Members who, for various reasons can’t conform to the requirements of being a Bottler or
Super Cellars can still enjoy the many benefits of ILG membership and marketing support.
The Liquor Co-op gives those members a distinct banner to operate under if they so
choose. The outlet can also maintain their independent identity if they wish to do so.
This group is designed for large clubs that want group buying power and
have a strong membership base. The leverage of this membership base
will be done by promotion and advertising via an in-house program such
as members monthly journals or the club bottleshop.
A banner group for hotels with bottle shops that want the benefits of
group buying power and a planned advertising program. The outlet will still
maintain its independent identity.
A banner group for outlets that want the benefits of being in a buying
group and do not want ranging, advertising and heavy promotional activity.
The group offers a competitive price whilst maintaining autonomy for
outlets across all business channels on and off